{"id":21888,"date":"2021-08-26T10:48:00","date_gmt":"2021-08-26T10:48:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21888"},"modified":"2021-08-26T10:48:00","modified_gmt":"2021-08-26T10:48:00","slug":"instagram-restaurant-marketing","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/08\/26\/instagram-restaurant-marketing\/","title":{"rendered":"Instagram Restaurant Marketing: Standing Out on The Explore Page"},"content":{"rendered":"\n

When it comes to Instagram restaurant marketing, there is no denying the level of competition you\u2019re up against. The hospitality sector is overcrowded to say the least and making noise in your industry isn\u2019t quite as easy as it may seem. It\u2019s for this reason exactly that you need to be building a comprehensive and effective strategy. This is where we come in!<\/p>\n\n\n\n

At VerriBerri, we specialise in marketing brands on social media<\/a> and have done since 2009. With over a decade of experience under our belt, it\u2019s safe to say that we know how to get your business the results it deserves. We offer support to companies in every stage of their lifecycle, from start-ups to multi-national conglomerates. If you\u2019re after a helping hand, we\u2019re the team for you!<\/p>\n\n\n\n

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WE CAN HELP YOU WITH YOUR INSTAGRAM MARKETING!<\/h6><\/div>

Click here to enquire today!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

How COVID-19 changed hospitality as we know it<\/h2>\n\n\n\n

The pandemic damaged every business in one way or another,<\/a> and for those of you within the hospitality sector, you took the hardest hit of all. With restaurants being forced to close left, right and centre, this of course would\u2019ve left you of you out of pocket. Additionally, with many individuals on reduced salaries due to the furlough scheme; reopening your establishment was likely just as challenging. <\/p>\n\n\n\n

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Now restrictions are beginning to ease, and tourism is slowly starting to recuperate, marketing has never been so vital. After a year being locked in our homes, people are desperate to get out and about with their friends, family, and colleagues once again. If you want to stand a chance at competing for this custom, you need to be making some noise. If this is the case, Instagram restaurant marketing is the answer to all your prayers!<\/p>\n<\/div><\/div>\n\n\n\n

How to make your Instagram marketing more persuasive<\/h2>\n\n\n\n

When it comes to sharing your brand on social media, this isn\u2019t quite as simple as people often think. This process is far more demanding than just sharing the odd post here and there. Instagram restaurant marketing relies heavily on consistency. Moreover, it requires real dedication.<\/p>\n\n\n\n

Struggling to boost the conversion potential of your posts? Here are some of our top tips for making your content more persuasive\u2026<\/p>\n\n\n\n

1.    Relatability is key<\/h2>\n\n\n\n

Regardless of what you\u2019re trying to sell, relatability is always key. <\/a>Social media is not a place to be salesy, this will lose you followers, trust us. <\/p>\n\n\n\n

When creating your content, look for ways to be more personable with your audience. For example, you could share \u2018meet the team\u2019 style posts, introducing potential customers to your wait staff. In our professional experience, this kind of content always performs the best.<\/p>\n\n\n\n

2.    Using a call to action<\/h2>\n\n\n\n

For those of you who don\u2019t know, a call to action, or CTA, are the imperative clauses you often see at the end of marketing materials. For example, \u2018get in touch today\u2019 or \u2018follow us for more.\u2019 Often, people have to be reminded to make these actions. What\u2019s more, you\u2019re far harder to ignore if you tell<\/em> someone to do something as opposed to asking them.<\/p>\n\n\n\n

You do, however, need to be careful with CTA\u2019s. Featuring these too heavily within your content can make you look disingenuous.<\/p>\n\n\n\n

3.    Optimising your bio<\/h2>\n\n\n\n

When creating your business profile on Instagram, you need to be making sure that you optimise your biography. Not only do you need to show uniformity in line with your branding, but you also need to give a good overview of who you are, sparking curiosity. <\/p>\n\n\n\n

Your bio should include:<\/p>\n\n\n\n