{"id":21924,"date":"2021-09-05T08:50:00","date_gmt":"2021-09-05T08:50:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21924"},"modified":"2021-09-05T08:50:00","modified_gmt":"2021-09-05T08:50:00","slug":"influencer-pr-agency-2","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/09\/05\/influencer-pr-agency-2\/","title":{"rendered":"Influencer PR Agency UK"},"content":{"rendered":"\n

Based in the heart of Essex, VerriBerri is best known as a top influencer PR agency.<\/a> With over 12 years of experience in this field, we understand the true importance of choosing the right faces to represent your brand. What\u2019s more, we also know that running a campaign can quickly become time consuming. Not sure where to start? That\u2019s where we come in!<\/p>\n\n\n\n

<\/path><\/svg><\/div>
DO YOU NEED HELP SCOUTING INFLUENCERS?<\/h6><\/div>

Click here to reach the team, we can help!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

What is an influencer marketing?<\/h2>\n\n\n\n

For those of you who don\u2019t know, influencer PR is a new addition to the marketing industry, and one that has taken the sector by storm. An influencer is considered to be anyone with a large following and strong engagement rate who also shares regularly on social media.<\/a> These content creators were given this name purely because they have \u2018influence\u2019 over their audience. <\/p>\n\n\n\n

Influencer marketing very much started with creators sharing on YouTube. Over time, the platform began paying these individuals once they hit a certain threshold of views. Payment was used as an incentive to keep these creators sharing, thus bringing more people to the site. <\/p>\n\n\n\n

Over time, brands caught on to their influence and began using these individuals in their promotional campaigns, not too dissimilar to celebrity endorsement. When these creators share products they enjoy with their audience, you can only imagine the impact this will have on sales for the brand in question. As an influencer PR agency, we have seen first-hand just how lucrative this technique can be. <\/p>\n\n\n\n

These days, influencer marketing typically takes place across YouTube, TikTok and Instagram.<\/p>\n\n\n\n

The benefits of a strong influencer marketing strategy<\/h2>\n\n\n\n

There is simply no denying the power of a strong influencer PR strategy, when implemented correctly, of course. There are very few businesses that cannot benefit from this method of marketing, and if this isn\u2019t already a part of your strategy, you could be missing out. <\/p>\n\n\n\n

\"CSR<\/figure>
\n

Like with all marketing techniques, exposure and brand awareness <\/a>are easily the biggest advantages of influencer PR. When you utilise creator platforms, you\u2019re able to reach an entirely new market, in addition to your existing audience. Of course, this is only going to generate a higher level of traffic to your site, encouraging sales. As you can imagine, this can be incredibly plentiful.<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

In addition, influencer marketing<\/a> campaigns also provide a good level of content to share across your social media platforms too. Coming up with fresh ideas for your feed isn\u2019t easy. When others are sharing posts featuring your products, however, you can repurpose this content for your profile too. <\/p>\n\n\n\n

Last but by no means least, influencer marketing will also help you to get ahead of your competitors. This is especially important if you\u2019re operating in an oversaturated market such as the beauty or fashion industries, for example. With your name splashed everywhere, people are far more likely to purchase your product\/service over the alternatives. <\/p>\n\n\n\n

Types of influencer marketing<\/h2>\n\n\n\n

There are a few different types of influencer marketing that you need to be aware of. These include:<\/p>\n\n\n\n