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Without an end goal, it\u2019s likely your team are going to become demotivated. Nobody likes not knowing what they\u2019re working towards. By ensuring this area of your plan is as detailed as possible, everyone will remain on the same page. What\u2019s more, this will be helpful when it comes to measuring your results too. This is a key step in every campaign as it allows you to identify if and when changes to your approach need to be made.<\/p>\n<\/div><\/div>\n\n\n\n
Assessing The Competition<\/h2>\n\n\n\n Finally, you need to be assessing the efforts of your competitors. Believe it or not, there is a lot to be learnt from those around you. Take a look at what others in your industry are doing. What is working well for them and what has gone wrong previously? It is important, however, that you still inject some originality into the project.<\/strong><\/p>\n\n\n\nStill Struggling?<\/h2>\n\n\n\n Getting your PR strategy spot on can be tough, especially when your knowledge is limited. As communications specialists, we are able to give you direction, ensuring your plan of action is as strong as it can be. From here, we can get to work implementing this on your behalf. At VerriBerri, we put the customer at the forefront of everything we do, meaning we always have your best interests at heart. We will help you to construct a robust strategy designed to achieve amazing results. <\/p>\n\n\n\n
Case Study<\/h2>\n\n\n\n We know that the work we do is of high quality, but don\u2019t just take our word for it. To build your faith in us as an agency, we wanted to draw your attention to a particular case study we\u2019re proud of. <\/p>\n\n\n\n
Recently, a trained hypnotist approached our team initially looking for press coverage. The aim was to put them on the map, boost their credibility and generate more leads. The starting point for us consisted of some market and consumer research. From here, we were able to pinpoint who we needed to target \u2013 females aged 25-50. With their audience being so broad, we knew this would be no easy feat. <\/p>\n\n\n\n
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Originally, the target we set with the client was to secure 6 leads per quarter. Being as determined as we are, however, the PR team went on to generate 25 leads in total. Within this figure were articles in both The Daily Mirror and Forbes. What\u2019s more, our coverage then went on to encourage mentions in Marie Claire, Cosmopolitan and Grazia. This just goes to show that with a both a good PR strategy and strong team of experts behind you, anything is possible. <\/p>\n<\/div><\/div>\n\n\n\n
Let\u2019s not beat around the bush, exposure can be incredibly difficult to source without existing contacts. At VerriBerri, we put a lot of time into network nurturing, giving our clients access to exclusive opportunities. If you\u2019re serious about building a strong PR strategy, it may be time you consider outsourcing this task to the professionals. <\/p>\n\n\n\n
Interested in knowing more about how we work? We would love the opportunity to chat! To arrange your free consultation or for more information, call us on 01376 386 850. You can also get in touch by clicking here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"At VerriBerri, we are experts when it comes to creating a well-rounded PR strategy. Over the last 12 years, we have helped hundreds of different businesses to communicate better with their audience. Within our portfolio is a real mix of small start-ups and multinational conglomerates from…<\/p>\n","protected":false},"author":3,"featured_media":19957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,7],"tags":[160,8,161,162],"class_list":["post-21994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-pr-agency","tag-digital-pr-agency","tag-essex-pr-agency","tag-influencer-pr-agency","tag-pr-agency-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21994"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}