{"id":21996,"date":"2021-09-14T07:03:00","date_gmt":"2021-09-14T07:03:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=21996"},"modified":"2021-09-14T07:03:00","modified_gmt":"2021-09-14T07:03:00","slug":"social-media-strategy-2","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/09\/14\/social-media-strategy-2\/","title":{"rendered":"Social Media Strategy"},"content":{"rendered":"\n<p>Through the years, the team here at VerriBerri have been responsible for helping hundreds of different brands build a lucrative&nbsp;social media strategy. To say \u2018it\u2019s what we do best\u2019 would be an understatement. Our portfolio stretches across a multitude of different industries, giving us an in-depth understanding of consumers, no matter their demographic. What\u2019s more, our agency operates globally, welcoming clients from all over the world.<\/p>\n\n\n\n<p>In addition to our 12 years of extensive knowledge, VerriBerri is also a multi-award-winning agency &#8211; something we\u2019re never shy in bragging about. Further, our reputation is second to none. If you\u2019re looking for a passionate team who can hit the ground running, look no further!<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-4542183c\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">WE CAN HELP YOU BUILD A SOCIAL MEDIA STRATEGY<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">Click here to get in touch.<\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-having-a-good-social-media-strategy\">The Benefits of Having a Good&nbsp;Social Media Strategy<\/h2>\n\n\n\n<p>Your&nbsp;social media strategy&nbsp;is arguably the most crucial part of your campaign. Without a plan in place, your team have no direction. With one, however, you enable your workforce to make great things happen. Below is a non-exhaustive list of some of the benefits social media marketing (SMM) has to offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Measurability:<\/strong>\u00a0SMM is one of the easiest marketing techniques to measure. This allows organisations to keep track of their progress, and to refocus their marketing where needs must. You can measure your success through analytics and insights.<\/li><li><strong>Creating a Sense of Community:\u00a0<\/strong>Social media is a place for conversation and offers the perfect space for building a sense of community around your brand. This, in turn, encourages exclusivity and customer loyalty, meaning more financial stability in the future. Two pros rolled into one!<\/li><li><strong><a href=\"https:\/\/blog.demandmetric.com\/2013\/01\/03\/understanding-the-importance-of-sales-leads\">Generating Sales:<\/a><\/strong>\u00a0Whether we care to admit it or not, people trust big-name brands. Therefore, if you want to stand a chance at competing, you need to make sure people know of your existence. The more people see of you, the more comfortable they become at the idea of supporting your business.<\/li><li><strong><a href=\"https:\/\/www.reputationmanagement.com\/blog\/why-is-reputation-important\/\">Improving Your Reputation:\u00a0<\/a><\/strong>Credibility is an important factor when it comes to a consumers purchasing decisions. Most markets are incredibly saturated these days, so it\u2019s vital you are doing all you can to stand out. Social media will help you to build trust and authority within your market.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-tips-for-writing-content\">Top Tips for Writing Content&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Producing high-quality content is difficult, even for us experts. Not only does this exhaust a lot of time, but it also requires a constant flow of unique ideas too. It\u2019s overtaxing to say the least!<\/p>\n\n\n\n<p>To help you on your way, the team have put together a few pointers of what you need to be considering when writing content\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-be-personable\">Be Personable<\/h2>\n\n\n\n<p>No matter the size of your business, being relatable is vital. As time goes on, individuals are becoming more and more averse to supporting companies that have little in the way of personality. People like people and we all like feeling connected. When it comes to the brands we love, it\u2019s important we feel appreciated. Make sure that your\u00a0<a href=\"https:\/\/www.verriberri.co.uk\/social-media-marketing-strategy\/\">social media strategy<\/a>\u00a0allows room for being personable.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-cta-s\">Use CTA\u2019s<\/h2>\n\n\n\n<p>For those of you who don\u2019t know, CTA stands for call to action. These are the imperative clauses you often see at the end of a piece of content that try to persuade you to do something. For example, \u2018follow for more\u2019, \u2018get in touch\u2019 and \u2018like and share.\u2019&nbsp;<\/p>\n\n\n\n<p>Although these phrases may seem a little pushy, they are proven to be incredibly lucrative. In fact, it\u2019s been reported that frequently utilising CTAs in your Facebook posts can boost click through rate (CTR) by 285%. Imperative sentences simply remind your audience to carry out a certain action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-limit-your-jargon\">Limit Your Jargon<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/02\/P1390250-1024x725.jpeg\" alt=\"Essex marketing\" class=\"wp-image-16740 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">When you know your field of work like the back of your hand, it can be easy to underestimate how confusing something may be as an outsider. At the end of the day, customers come to you with a problem, and it\u2019s your job to fix it. They don\u2019t want to be met at the door with complicated jargon, especially if you work within quite a technical field. Not only can this be overwhelming, but it will also make people switch off instantly.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>One of the biggest perks of working with a specialist agency is that we can offer another perspective. What\u2019s more, we are able to deliver information to your audience in a way that is more palatable, and easier to digest. This will earn you some serious brownie points, believe us!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-educate\">Educate&nbsp;<\/h2>\n\n\n\n<p>People like to feel like they\u2019ve learnt something new. By giving a little, there can often be a lot to gain, providing you don\u2019t give away all of your trade secrets! Make sure that your&nbsp;social media strategy&nbsp;allows you to produce content that is educational and helpful. It is, however, important that you still leave people with questions. This is how you generate enquiries!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-a-social-media-agency-do\">What Does a Social Media Agency Do?<\/h2>\n\n\n\n<p>Time and time again, businesses look at <a href=\"https:\/\/www.verriberri.co.uk\/social-media-marketing-agency-6\/\">SMM<\/a> thinking \u2018I can do that myself.\u2019 Whilst it\u2019s true, you probably could, many organisations overlook the real work that goes in behind the scenes.\u00a0<\/p>\n\n\n\n<p>As a social media agency, research is a vital clog in how we operate. In order to sell more of something, you first need to know why people buy in the first place, right? Intensive research is one of the first tasks our team get to work on. We will investigate the history of your competitors, any relevant industry updates, and will dedicate time to exploring your target segment in more detail. This will help us to build the foundations of a strong social media campaign.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2019\/11\/who-we-are-1024x819.jpg\" alt=\"Essex Marketing agency team members\" class=\"wp-image-360 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">After creating and distributing the actual content itself, our experts then spend time engaging with your followers. This is the easiest and fastest way to grow your following and be discovered by more people. We will respond to your comments, share stories, and monitor your DM\u2019s. Further, we will focus on building a meaningful relationship between your brand, and your audience.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Finally, we stay up to date with algorithm changes so that you don\u2019t have to!\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-our-team\">Contact Our Team!<\/h2>\n\n\n\n<p>Need help building and implementing an effective\u00a0social media strategy? Our team would love to help! To get in touch, call us on 01376 386 850 <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">or just click here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through the years, the team here at VerriBerri have been responsible for helping hundreds of different brands build a lucrative&nbsp;social media strategy. To say \u2018it\u2019s what we do best\u2019 would be an understatement. Our portfolio stretches across a multitude of different industries, giving us an&#8230;<\/p>\n","protected":false},"author":3,"featured_media":440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,124],"tags":[230,133,125],"class_list":["post-21996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-media-2","tag-essex-social-media-marketing","tag-social-media-marketing-essex","tag-social-media-marketing-strategy-agency"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=21996"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/21996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=21996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=21996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=21996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}