{"id":22230,"date":"2021-10-19T11:12:00","date_gmt":"2021-10-19T11:12:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=22230"},"modified":"2021-10-19T11:12:00","modified_gmt":"2021-10-19T11:12:00","slug":"link-building-pr-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/10\/19\/link-building-pr-agency\/","title":{"rendered":"Link Building PR Agency: How to build links organically without using black hat tactics"},"content":{"rendered":"\n

Based in Maldon, Essex, VerriBerri is an established link building PR agency. Day to day, we help our extensive portfolio of clients to boost their visibility, helping them to operate at a fuller capacity. With over 12 years of experience in the field, it\u2019s safe to say that we know a thing or two about successfully generating strong backlinks. If you\u2019re looking for a team to hit the ground running, you\u2019ve certainly come to the right place!<\/p>\n\n\n\n

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ARE YOU LOOKING FOR AN EXPERT PR AGENCY?<\/h6><\/div>

VerriBerri is here to help, click here to get in touch!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

A brief history of building links<\/h2>\n\n\n\n
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Before the invention of the Internet, the Yellow Pages was a popular way to discover new businesses. After experiencing a roaring success with their printed publication, they were quick to diversify when the Internet became popular in the late 90\u2019s. Since then, many competitors have been established, and directories have, quite frankly, become ten a penny.<\/p>\n<\/div><\/div>\n\n\n\n

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In the beginning, signing up to any and every directory on Google would generate your website a new backlink. Organisations were quick to notice this trend and soon jumped on the bandwagon. To begin with, advertising your company on these sites was usually free, meaning that these businesses had nothing to lose, but everything to gain.<\/p>\n\n\n\n

Google\u2019s algorithm<\/a> was invented purely so that the platform could differentiate between trustworthy websites and the questionable ones. Of course, in order to keep people using the engine, they need to be able to provide users with the most relevant information. Essentially, their algorithm helps them to dictate this.<\/p>\n\n\n\n

With backlinks so readily available, this made Googles job of differentiation near impossible. In a bid to get back on track, they updated their algorithm so that it would only give authority to links that came from industry specific or largely popular directories. As you can imagine, this drastically decreased the number of viable backlinks each website now had.<\/p>\n\n\n\n

As time goes on, there have been various attempts of retaliation. For example, businesses began spamming online comment sections with their URL to generate links this way. Despite this, Google continue to patch these loopholes. These days, it can be tricky to generate to generate these links, emphasising the importance of outsourcing this task to a link building PR agency.<\/p>\n\n\n\n

Why you should never buy backlinks<\/h2>\n\n\n\n

As specialist link builders, we know the difference between a positive backlink, and a harmful one. Trust us, just like buying followers on social media, purchasing backlinks to your website is a big no no. <\/p>\n\n\n\n

Non-organic linking can have a hugely detrimental effect on both your site health and SEO value. Typically, these links reference back to a website with very little authority, if any. Links to your site generated from unreliable sources can do far more harm than good, so it\u2019s always best to give this a swerve.<\/p>\n\n\n\n

As a link building PR agency, it\u2019s our job to help your brand secure quality links for your website. What\u2019s more, we\u2019ll also monitor these as they come in, removing anything that may be damaging. What\u2019s more, if needed, we can also help you to work on your SEO too!<\/p>\n\n\n\n

How we\u2019re different and our PR guarantee<\/h2>\n\n\n\n

At VerriBerri, we pride ourselves on the fact that we\u2019re different. With a huge part of backlinking being all about PR, you need a team you can rely on. <\/p>\n\n\n\n

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Unlike other agencies, we provide complete security for your investment. We\u2019ll be the first ones to tell you that journalists and publications can be flaky or unreliable. With all the power placed in their hands as to whether or not they publish a story, leads can sometimes be lost. Whereas traditional firms wouldn\u2019t usually replace these, we always deliver what is promised meaning that you don\u2019t have to worry about missing out.<\/p>\n<\/div><\/div>\n\n\n\n

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In addition, our link building PR agency has also been awarded many accolades during our time. This paired with our outstanding reputation and countless client testimonials proves testament to our credibility. What\u2019s more, communication is always held as a top priority, meaning that you\u2019ll never be kept out of the loop!<\/p>\n\n\n\n

Want to know more about working with VerriBerri?<\/h2>\n\n\n\n

If you\u2019re keen to get your business performing at its best, marketing is certainly the way forward. In addition to help with link building, PR, and SEO, VerriBerri is also home to teams specialising in\u2026<\/p>\n\n\n\n