{"id":22259,"date":"2021-10-31T08:32:00","date_gmt":"2021-10-31T08:32:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=22259"},"modified":"2021-10-31T08:32:00","modified_gmt":"2021-10-31T08:32:00","slug":"youtube-marketing-agency-2","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/10\/31\/youtube-marketing-agency-2\/","title":{"rendered":"UK YouTube Marketing Agency"},"content":{"rendered":"\n

At our YouTube marketing agency; we know that video marketing can function as an integral element of your business SEO strategy. Try searching \u2018How to rank on Google\u2019<\/em>. Or, indeed, \u2018How to\u2026\u2019 <\/em>anything – and you will inevitably see a selection of videos in the results.<\/p>\n\n\n\n

This alone won\u2019t convince you, of course. It\u2019s not enough to know that it does<\/em> work; you also need to know how<\/em> it works and what you can do to make it work! Well, keep reading to find out\u2026<\/p>\n\n\n\n

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ARE YOU LOOKING FOR A YOUTUBE MARKETING AGENCY?<\/h6><\/div>

Click here to get in touch with the team!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

How Does YouTube Help With SEO?<\/h2>\n\n\n\n

Having been raised by Google since it\u2019s infancy, YouTube is now firmly ingrained within Google\u2019s processes. It\u2019s no surprise, therefore, to see video snippets shown in relevant search results. A high-ranking YouTube video will not only help to increase exposure on the streaming platform itself, but also on other SERPs (search engine results pages), too.<\/p>\n\n\n\n

It\u2019s only natural to think of the big cheese, Google, when thinking of SEO. Remember that YouTube is a search engine too, however. Not only this, but it\u2019s also owned by Google, making it incredibly helpful to rank on. Although, as a video-centric platform, its SEO best practice guidelines are likely to be a little different to what you\u2019re used to.<\/p>\n\n\n\n

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That being said, it\u2019s worth noting that YouTube SEO<\/a> and Google SEO are still similar in a few ways. Take keywords, for example. Your YouTube video titles can be optimised in order to attract views from people interested in watching something you would like to rank for. It\u2019s important to remember, however, that it must be relevant to the video’s actual content. If it\u2019s not, then people won\u2019t watch for long before closing out of the video; ultimately suggesting your content is of very little interest. In other words, if this blog about ourYouTube Marketing Agency was filled to the brim with keywords about local bakeries, it would be of virtually no value to those actually searching for the keywords. <\/p>\n<\/div><\/div>\n\n\n\n

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So, how can you effectively optimise your YouTube videos? Well, keyword research and audience retention are you best options, but what does this actually mean?<\/p>\n\n\n\n

Keyword Research<\/h2>\n\n\n\n

Similar to the process of setting up your website\u2019s on-page SEO strategy<\/a>, here you will need to identify what people are searching for and offer information that answers their questions. Unsurprisingly, any keywords you implement will need to relate to the product or service you provide. To build on our previous example, there\u2019s absolutely no benefit to you ranking as a YouTube Marketing Agency if you run a small chain of local bakeries. You will be provided with numerous suggestions when you start typing one of your services or products into Google\u2019s search bar. Here, you must acknowledge that widely searched phrases will result in an overload of results. More specific keywords or phrases are essential in order to be seen amongst the fierce competition.<\/p>\n\n\n\n

What next?<\/h2>\n\n\n\n

After your keyword has been established, the next step will be to create a video that pertains to the subject. When recording your content, be sure to say your phrase a few times. The reason for this is that YouTube automatically transcribes your videos and will know if your keyword is spoken! Further to this, ensure your video\u2019s title is optimised with the keyword you have chosen. Similar to a blog post, you will receive a boost by simply including your key phrase in the title.<\/p>\n\n\n\n

Next you must consider your video description. This isn\u2019t just some optional extra information to benefit the viewer, but a method of aiding both Google and<\/em> YouTube in understanding the overall context of your video. The better the search engines understand the context, the more your chances of ranking highly will increase. The basics of a well-optimised video description are:<\/p>\n\n\n\n