{"id":22369,"date":"2021-12-22T10:45:35","date_gmt":"2021-12-22T10:45:35","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=22369"},"modified":"2021-12-22T10:45:35","modified_gmt":"2021-12-22T10:45:35","slug":"essex-marketing-experts","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2021\/12\/22\/essex-marketing-experts\/","title":{"rendered":"Essex Marketing Experts"},"content":{"rendered":"\n<p>For those of you who don\u2019t already know us, VerriBerri is home to a team of&nbsp;Essex marketing experts. Each day, we help brands to find their place within the market and strengthen their reputation. What\u2019s more, we can even get you working at a fuller capacity too!<\/p>\n\n\n\n<p>As a forward-thinking company, we pride ourselves on our ability to adapt to current marketing trends, whatever they may be. We are constantly training our staff in new specialisms as they come to the surface. Currently, we can provide support within any of the following areas\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Social media marketing and management&nbsp;<\/li><li>Search engine optimisation&nbsp;<\/li><li><a href=\"https:\/\/www.wordstream.com\/ppc\">Pay per click&nbsp;<\/a><\/li><li>Event management<\/li><li>Graphic design and website development&nbsp;<\/li><li>Public relations and crisis management<\/li><li>Influencer and affiliate marketing<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Interested in knowing more about the work that we do? Keep reading!<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-e9cad0c8\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">ARE YOU LOOKING FOR PROFESSIONAL MARKETING EXPERTS?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">Click here to get in touch with the team.<\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-first-things-first\">First things first\u2026<\/h2>\n\n\n\n<p>As any&nbsp;Essex marketing expert&nbsp;will tell you, strong branding paves the way for strong marketing. Elements such as colour and font are how people remember you. Furthermore, it\u2019s how consumers differentiate between you and your competitors too, making this a pretty important element to get right.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 37%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/02\/IMG_6679-902x1024.jpg\" alt=\"business card logo\" class=\"wp-image-16408 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">When deciding on <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2018\/11\/30\/the-importance-of-having-the-right-logo\/\">key attributes such as your logo<\/a> and tagline, it\u2019s important that you first establish what personality type you want your brand to have. For example, you may want your organisation to appear sophisticated and competent. Comparatively, ruggedness, sincerity or excitement might be a better fit. Whatever it may be, a team of experts are going to be a must-have!<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>At VerriBerri, our specialist design team can help you bring your visions to life! Whether you\u2019re starting from scratch with your branding or in need of a quick revamp, we\u2019ve got you covered!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-aren-t-my-products-services-selling\">Why aren\u2019t my products\/services selling?<\/h2>\n\n\n\n<p>We\u2019ve all been there. Unfortunately, lulls in sales are both inevitable and unavoidable. Whilst marketing is something you should be working on all year round; it can also be the perfect way to elevate your brand when you\u2019re struggling too.<\/p>\n\n\n\n<p>There are plenty of reasons as to why you might be experiencing a lack in sales. Below, we\u2019ve broken down some of the most common problems and how you can fix them\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-proof-is-in-the-pudding\">The proof is in the pudding<\/h2>\n\n\n\n<p>Let us start by saying that there is definitely nothing wrong with boasting about your business on social media. It\u2019s always important to believe in your own products\/services. Afterall, if you don\u2019t, nobody else will. This being said, it\u2019s vital that you\u2019re also able to prove that you\u2019re the best at what you do.&nbsp;<\/p>\n\n\n\n<p>Client testimonials and positive reviews are two of the best ways to prove your credibility. Don\u2019t just tell everyone you\u2019re the best at what you do, show them!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-utilising-hooks-and-cta-s\">Utilising hooks and CTA\u2019s<\/h2>\n\n\n\n<p>The average person spends a total of 145 minutes a day consuming social media content. With this in mind, it\u2019s vital that you\u2019re dedicating time to formulating the perfect caption.<\/p>\n\n\n\n<p>Firstly, make sure to start your post with a hook. The introductory sentence to any piece of content decides whether or not someone continues reading. Make sure to end your writing with a CTA too! Call to actions include imperatives such as \u2018get in touch today\u2019, \u2018follow for more\u2019, and \u2018visit our website.\u2019 This is a trick that our\u00a0<a href=\"https:\/\/www.verriberri.co.uk\/pr-and-marketing-companies\/\">Essex marketing<\/a> experts\u00a0always stick too!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-be-salesy\">Don\u2019t be salesy<\/h2>\n\n\n\n<p>Ok, we\u2019re just going to say it \u2013 nobody goes on social media to be sold too!<\/p>\n\n\n\n<p>If your content isn\u2019t performing well, it\u2019s likely that you\u2019re being too salesy. The occasional nudge is perfectly fine but try not to base all your posts around this. By sharing more personable content, you\u2019re going to get an instant boost when it comes to your authenticity.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-principles-that-influence-buying-behaviour\">Common principles that influence buying behaviour<\/h2>\n\n\n\n<p>When it comes to marketing, it pays to be in tune with your consumers. It\u2019s vital that you know exactly how to grab their attention and what they respond well too. Without this, you\u2019re going to struggle with getting your campaigns off the ground, emphasising the importance of customer research.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 47%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/02\/P1390138-1024x735.jpeg\" alt=\"Chelmsford Marketing Agency\" class=\"wp-image-16716 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Marketing psychology tactics can be extremely successful (if used correctly) and may be something that you want to consider introducing to your strategy. Of course, it\u2019s always important to note that these might not work for every business, however.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Below, we\u2019ve broken down a few of the common principles and psychology tactics used to influence the buying behaviour of consumers today\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reciprocity\">Reciprocity:<\/h3>\n\n\n\n<p>This principle plays on the fact that people often feel the need to return the favour if somebody does something nice for them. The same applies in the world of business. For example, if you provide excellent customer service or share an exclusive discount code, consumers are more likely to make a purchase. In other words, they reciprocate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scarcity\">Scarcity:<\/h3>\n\n\n\n<p>The scarcity theory refers to the idea that humans will place a higher value on items that are in short supply. In other words, if there is less of something available, consumers are more likely to make a purchase. Additionally, you can usually get away with charging a higher price too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-authority\">Authority:&nbsp;<\/h3>\n\n\n\n<p>When it comes to making a purchase, consumers often like to stick to the brands that have the most authority within their market.<strong>&nbsp;<\/strong>This is especially true if you don\u2019t know much about what you\u2019re purchasing (printer ink, for example.) It\u2019s always beneficial if you\u2019re able to position yourself as a credible business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-proof\">Social proof:&nbsp;<\/h3>\n\n\n\n<p>As a concept, social proof follows the idea that people will copy the actions of others. Products that are widely spoken about or recommended, be it by friends or influencers, usually do better than those who aren\u2019t. When you work alongside our team of\u00a0<a href=\"https:\/\/www.verriberri.co.uk\/subscription-marketing-agency\/\">Essex marketing experts<\/a>, we can help you to build social proof around your brand, giving you that well-deserved push!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-us-today\">Contact us today!<\/h2>\n\n\n\n<p>When it comes to running your own business, we know that free time is often thin on the ground. With marketing being such a demanding and time-consuming process, it\u2019s the last thing you want to be juggling on top of everything else, believe us!<\/p>\n\n\n\n<p>If you\u2019re struggling to find time to put into organically promoting your products, we highly recommend getting in touch! To reach our&nbsp;Essex marketing experts, <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">just click here<\/a> or call us on 01376 386 850!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those of you who don\u2019t already know us, VerriBerri is home to a team of&nbsp;Essex marketing experts. Each day, we help brands to find their place within the market and strengthen their reputation. What\u2019s more, we can even get you working at a fuller&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,262],"tags":[196,20,207],"class_list":["post-22369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-local-marketing-agency","tag-essex-marketing","tag-marketing-agency-essex","tag-marketing-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/22369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=22369"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/22369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=22369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=22369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=22369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}