{"id":22416,"date":"2022-01-08T11:58:00","date_gmt":"2022-01-08T11:58:00","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=22416"},"modified":"2022-01-08T11:58:00","modified_gmt":"2022-01-08T11:58:00","slug":"seo-consultants-in-essex","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2022\/01\/08\/seo-consultants-in-essex\/","title":{"rendered":"SEO Consultants in Essex: 3 Top Tips for Optimising Your Content"},"content":{"rendered":"\n<p>If you\u2019re looking to take your marketing one step further in the New Year,&nbsp;SEO consultants in Essex&nbsp;are a must-have!<\/p>\n\n\n\n<p>At VerriBerri, we have specialised in digital marketing since 2009. During this time, we have been lucky enough to work alongside some amazing clients. From playing our part in the launch of JoJo Siwa\u2019s fragrance, right through to working alongside new chains of restaurants.<\/p>\n\n\n\n<p>With almost 13 years of experience under our belts and multiple awards to our name, it\u2019s safe to say that we know all about generating exposure. Regardless of your niche or where your business sits in its lifecycle, we\u2019re here to help you grow!<\/p>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__outer-wrap uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-c2da7a44\"><div class=\"uagb-marketing-btn__wrap\"><a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\" class=\"uagb-marketing-btn__link\" target=\"\" rel=\"noopener noreferrer\"><div class=\"uagb-marketing-btn__title-wrap\"><div class=\"uagb-marketing-btn__icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg><\/div><h6 class=\"uagb-marketing-btn__title\">ARE YOU LOOKING FOR SEO CONSULTANTS WHO WILL HELP YOUR BUSINESS REACH NEW HEIGHTS?<\/h6><\/div><div class=\"uagb-marketing-btn__prefix-wrap\"><p class=\"uagb-marketing-btn__prefix\">If that&#8217;s a yes, click here to contact VerriBerri today.<\/p><\/div><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-what-is-it-and-how-it-works\">SEO \u2013 What is it and how it works<\/h2>\n\n\n\n<p>If you feel a little lost whenever anyone mentions SEO, don\u2019t worry, it\u2019s safe to say that you\u2019re not the only ones! This area of marketing is one that usually trips people up simply due to its technical nature. Despite this, SEO really is a great way to generate results quickly, making this method a vital clog within your strategy.<\/p>\n\n\n\n<p>Starting from scratch, SEO stands for search engine optimisation. This is a process that your website can undergo to better align itself with Googles algorithm. The more time you dedicate on this, the higher you will rank on the search engine results page, also known as the SERP.&nbsp;<\/p>\n\n\n\n<p>Research suggests that the top-ranking site on the SERP receives 31.7% of all traffic. Of course, this only emphasises the importance of working on your SEO. What\u2019s more, if you are able to position higher than your competitors, it\u2019s likely that you are going to receive more traffic than them too, helping you on your quest to becoming a market leader!<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 38%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2018\/08\/WhatsApp-Image-2018-07-27-at-12.07.55-PM-768x1024.jpeg\" alt=\"Google Digital Garage\" class=\"wp-image-9230 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:14px\">The Google algorithm helps the search engine to determine which content a user sees. What\u2019s more, it also helps them to decide the order in which it appears too. This was built so that Google could ensure they were offering the best experience possible for their users. The algorithm is essentially a checklist full of criteria that every \u2018good\u2019 website should have.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>There are thousands of ways you can optimise your website so that it is more visible on the SERP. These include the likes of\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Improving the loading speed of your website<\/li><li>Compressing image file sizes<\/li><li>Accruing good quality backlinks<\/li><li>Generating alternative text (alt tags)<\/li><li>Optimising your website for mobile device viewing<\/li><li>Developing meta descriptions<\/li><li>Content creation (blog posts, landing pages, and website copy)<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>To find out how Google rank your website,<a href=\"https:\/\/www.verriberri.co.uk\/seo-company-in-essex-3\/\"> click here for more<\/a> from our&nbsp;SEO consultants in Essex.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-improve-the-impact-of-your-content\">How to improve the impact of your content&nbsp;<\/h2>\n\n\n\n<p>As we mentioned earlier, content creation is a key way to improve your SEO value. In fact, arguably, this is one of the most successful ways to boost your ranking. This being said, there\u2019s a lot more to it than just writing.&nbsp;<\/p>\n\n\n\n<p>Below, we detail a few key rules that you need to be sticking to when creating content\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-1-create-valuable-content\">Tip 1: Create valuable content<\/h2>\n\n\n\n<p>When people visit your website, it\u2019s usually because they want to know more about you and what it is that you specialise in. With this in mind, it\u2019s important that you are creating content that is informative. It\u2019s also vital that you don\u2019t give too much away either. Afterall, if you tell them all your secrets, they may no longer require your help!<\/p>\n\n\n\n<p>Although it may be tempting to make your blog content salesy, it\u2019s important that this isn\u2019t all that you\u2019re focussed on. There\u2019s a time and a place for it. Instead, use your platform to educate consumers and show your expertise. You can always include the odd CTA (call to action) if you feel you need that extra push!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-2-utilise-keywords\">Tip 2: Utilise keywords<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.venveo.com\/blog\/all-about-keywords-what-they-are-why-they-matter-and-how-to-use-them\">If we\u2019re being honest, content without keywords isn\u2019t content worth having.&nbsp;<\/a><\/p>\n\n\n\n<p>The term \u2018keyword\u2019 refers to any popular term or phrase that the general public may search for on Google. For example, \u2018SEO consultants in Essex.\u2019 There are thousands of keywords out there that you may find relate well to your business. To begin with, choose a handful of these to focus on. Using these throughout your blogs, landing pages, and website copy tells Google what it is that your content is about. Providing your site uses these correctly, you should begin ranking higher under these keywords over time.<strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tip-3-it-s-all-about-the-sentence-lengths\">Tip 3: It\u2019s all about the sentence lengths<\/h2>\n\n\n\n<p>For Google to recommend your website, the information on your page needs to be palatable. Afterall, if a visitor is unable to digest your content, they\u2019re just going to click off and go elsewhere. Not only does this negatively impact Google, but it will also increase your bounce rate too, hurting your websites credibility.<\/p>\n\n\n\n<p>One of the easiest ways you can ensure good readability is through your sentence length. As a rule of thumb, only a certain percentage of your sentences can afford to be over 20 words. Trust us when we say that this is easier said than done!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-i-need-the-help-of-seo-consultants-in-essex\">Why do I need the help of&nbsp;SEO consultants in Essex?<\/h2>\n\n\n\n<p>With the economy the way it is, it\u2019s only natural that you\u2019re looking for ways to boost your sales without having to spend money. However, as any specialist marketing agency will tell you, it\u2019s never advisable to attempt your own SEO. Not only does this task take real dedication, but it also requires years of hands-on experience too.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2019\/07\/reviews-organic-SEO-1024x683.jpg\" alt=\"Essex SEO agency\" class=\"wp-image-12467 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:14px\">When it comes to writing content regularly, it\u2019s not always easy to keep the fresh ideas flowing. Having said this, it\u2019s important that what you put out is unique if you want to keep people engaged. If you\u2019re struggling for inspiration and have hit a bit of a wall, our SEO consultants are always on standby to help! As a close-knit team and one of the biggest marketing agencies in the South East, we are constantly brainstorming to ensure our clients get nothing but the best! If you\u2019re running a little dry, we\u2019ve got you covered!<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Additionally, as specialists in <a href=\"https:\/\/www.verriberri.co.uk\/pr-seo-agency\/\">SEO<\/a> for over a decade, our consultants are well versed in helping our clients identify the right keywords to target. Not only will our expertise improve your results overall, but it will also save you a lot of time and money too. What\u2019s more, if you\u2019ve found yourself spinning too many plates at once, handing over this task to the professionals will give you more time to dedicate to what you do best!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-in-touch\">Get in touch!<\/h2>\n\n\n\n<p>Keen to know more about the work of our&nbsp;SEO consultants in Essex? For more information on any of our services, get in touch! <a href=\"https:\/\/www.verriberri.co.uk\/contact-us\/\">You can do so by clicking here!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking to take your marketing one step further in the New Year,&nbsp;SEO consultants in Essex&nbsp;are a must-have! At VerriBerri, we have specialised in digital marketing since 2009. During this time, we have been lucky enough to work alongside some amazing clients. From playing&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[113,123],"tags":[154,156,241,157],"class_list":["post-22416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo","tag-essex-seo-agency","tag-seo-agency","tag-seo-in-essex","tag-seo-marketing-essex"],"_links":{"self":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/22416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/comments?post=22416"}],"version-history":[{"count":0,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/posts\/22416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/media?parent=22416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/categories?post=22416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.pnkdesign.co.uk\/verri\/wp-json\/wp\/v2\/tags?post=22416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}