{"id":22625,"date":"2022-02-28T11:39:16","date_gmt":"2022-02-28T11:39:16","guid":{"rendered":"https:\/\/www.verriberri.co.uk\/?p=22625"},"modified":"2023-03-21T10:40:37","modified_gmt":"2023-03-21T10:40:37","slug":"ethical-pr-agency","status":"publish","type":"post","link":"https:\/\/mk.pnkdesign.co.uk\/verri\/2022\/02\/28\/ethical-pr-agency\/","title":{"rendered":"Ethical PR Agency"},"content":{"rendered":"[et_pb_section admin_label=”section”]\n\t\t\t[et_pb_row admin_label=”row”]\n\t\t\t\t[et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]\n

As time goes on, the eco-friendly movement just keeps growing bigger and bigger, emphasising your need for an ethical PR agency. Whilst this market continues to grow, many of its elements are already becoming overcrowded. What\u2019s more, popularity surrounding the desire to enter this market isn\u2019t showing any signs of slowing. With this in mind, it\u2019s important you are acting now if you want to become a market leader.<\/p>\n\n\n\n

Since opening our doors in 2009, VerriBerri have been fortunate enough to help a multitude of eco-friendly brands. From bamboo toothbrushes, right through to ethically produced jewellery, we\u2019re confident taking on almost any project. Whether you\u2019re at the start of your journey as a sustainable brand or several years in, our team are here to lend a helping hand!<\/p>\n\n\n\n

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ARE YOU LOOKING FOR AN ETHICAL PR AGENCY?<\/h6><\/div>

Click here to get in touch!<\/p><\/div><\/a><\/div><\/div>\n\n\n\n

What is PR? <\/h2>\n\n\n\n

For those of you who don\u2019t know, PR is a way for brands to improve their relationship and the way they communicate with their consumers. In other words, this is how you manage public perception.<\/p>\n\n\n\n

There are a few different routes you can take with your PR strategy.<\/a> For some brands, you may want to explore the possibility of implementing an influencer strategy. For others, you might be focusing on press. In addition to this, another side to PR that lots of people overlook are the opportunities that can arise among other mass media outlets. For example, on the television, radio, or on popular podcasts.<\/p>\n\n\n\n

Another huge part of PR is crisis management. No business is can ever stop issues from arising. Having said this, not every crisis you run into needs to have a catastrophic impact on your reputation. When you seek help from an ethical PR agency, it\u2019s their responsibility to help minimise the fallout of any negative press.<\/p>\n\n\n\n

How can PR boost my brand?<\/h2>\n\n\n\n

As we trust is relatively obvious, one of the biggest advantages of PR is visibility. A successfully executed strategy is a great way to tap into unchartered territories. Stories should shine a positive light on your brand, attracting both new and existing consumers.<\/p>\n\n\n\n

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In addition to catching the attention of new customers, being featured in the press should also drive more traffic to both your website and social media channels. Providing you have spent time developing these areas too, this should result in higher sales. What\u2019s more, even if a reader doesn\u2019t necessarily buy your product, positive press is sure to get them talking. A strong PR strategy can lead to a great deal of word of mouth, expanding your reach.<\/p>\n<\/div><\/div>\n\n\n\n

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Unfortunately, some people hear \u2018ethical\u2019 and immediately start questioning your integrity. Throughout the years, many brands have given themselves this label only to be part of a huge scandal a few years later. This of course highlights the importance of credibility. Through PR, you can share your own message, building authority along the way.\u00a0<\/p>\n\n\n\n

Important stats you need to know<\/h2>\n\n\n\n

In all honesty, we could sit here all day telling you about how important PR is for brands, but don\u2019t just take our word for it. Below are a few important stats you need to know before investing in your strategy\u2026<\/p>\n\n\n\n