DO YOU NEED HELP WITH YOUR BRAND RECOGNITION?<\/h6>\n
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Click here to get in touch.<\/p>\n<\/div>\n
<\/a><\/p>\n<\/div>\n<\/div>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n At VerriBerri, old, borrowed, and blue goes out the window! We\u2019re focused on providing something\u00a0new!\u00a0<\/em>Unless blue is a really good fit for your brand, of course.<\/p>\n <\/p>\n <\/p>\n We\u2019re all about fresh ideas at our\u00a0brand recognition agency. There\u2019s nothing quite like the rush of that initial brainstorm\u2026 Throwing ideas into the ether and conjuring up something where once there was nothing.<\/p>\n <\/p>\n <\/p>\n The trouble is, with so many businesses out there, coming up with something new has become increasingly difficult. This difficulty heightens for brands in heavily marketed industries. There are far too many cases of brands settling for tacky logos, ill-defined names, and cringe-inducing punny taglines. This is often the result of business owners basing the entire branding around a single component, such as a catchy name. Something that the world of businesses certainly doesn\u2019t need any more of is this kind of\u00a0gimmick<\/em>.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Reliance on a novelty, or something equally tacky, is typically born from a lack of confidence. When launching a completely new business, or attempting to save the one you have through rebranding, a lack of confidence will only be a hindrance. With this in mind, it\u2019s best practice not to overcomplicate your branding. Instead, aim to launch something reflective of your brand, that stays true to your message and connects with your customers or clientele.<\/p>\n <\/p>\n<\/div>\n<\/div>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Further than branding, however, you may be worried about the marketing aspect.\u00a0\u201cHow will people know about my business?!\u201d<\/em>\u00a0we hear you shouting from the rooftops. Well, using a\u00a0brand recognition agency, like VerriBerri, is a tried and tested method. An agency like ours can help you to build your brand organically,<\/a> ultimately putting you in a position where the branding comes into its own. This is much more desirable than developing something with no real knowledge of how it will help your brand in the medium to long term, should the business grow.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n There\u2019s nothing stopping you from coming up with a brand name yourself. Then reaching out to your friend that occasionally likes to draw and asking them to knock up a logo design. After that, you could jump on the family\u00a0WhatsApp<\/em>\u00a0group chat to brainstorm a witty slogan with your punny dad. We have no doubt that this will result in something\u2026 usable, at least, but the success won\u2019t stretch much further than this.<\/p>\n <\/p>\n <\/p>\n Opting for a\u00a0brand recognition agency, however, will see everything linked together, which is essential for truly successful branding. The logo should tie back to the brand name. Furthermore, the name should help any customer instantly recall the slogan. Branding is a collective of exposure and recognition, not just a single standout aspect.\u00a0<\/p>\n <\/p>\n <\/p>\n Any respectable agency will have graphic designers ready to work together with writers and content creators, in order to bounce ideas off each other through every step of the process. This ensures that all edges are smoothed and that clunky words or brush strokes, that may have otherwise been missed, are removed.\u00a0<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Agencies will not only offer the initial creation, but also the review process. The former is something that many people are confident they can do. The latter is an essential process that refines what has been made. Whilst\u00a0Mad Men<\/em>\u00a0may have forced you to believe that successful branding is all about the \u2018lightbulb moment\u2019, this usually isn\u2019t the case.\u00a0<\/p>\n <\/p>\n <\/p>\n <\/p>\n Successful branding is all about concerted effort. Trial and error is inevitable, and a willingness to chop and change where necessary is essential. It can be very difficult to be objective about your own pride and joy: your business. Your brand idea may become set in your mind and seem instantly perfect, but this isn\u2019t how you should approach it. The objectivity of a\u00a0brand recognition agency\u00a0allows for an acknowledgement of when something just might not work. Ploughing on without an unbiased view of whether it will be successful or not is severely ill-advised.<\/p>\n <\/p>\n<\/div>\n<\/div>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n It\u2019s far too easy to get bogged down in the branding process by focusing too heavily on the name, logo and slogan. Don\u2019t get us wrong, these are definitely the main focus of any branding project, but not the only focus!\u00a0<\/p>\n <\/p>\n <\/p>\n You must also consider how your choice will play into wider brand recognition. Will the smaller grids of social media platforms<\/a>, like Instagram, cater to your chosen logo, for example? And will your choices lead to completely unrelated and incidental connotations?<\/p>\n <\/p>\n <\/p>\n Imagine being met with derision post-launch, because your branding reminds the public of something that you completely overlooked. What a stomach-dropping thought. An agency will take every single consideration into account. They will implement a holistic and unbiased approach into their process, ensuring all bases are covered. By choosing an agency, you will find that your chosen branding will work across all fronts.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n At this point, we have no doubt that you can see just how important it is that your branding (or rebranding) puts your business in a position of strength. If you start as you mean to go on, not only will you convey your confidence to your target market; you will find that you have instilled a greater confidence within yourself, too!<\/p>\n <\/p>\n <\/p>\n With all the above in mind, you may well be considering reaching out to a\u00a0brand recognition agency. If so, please don\u2019t hesitate to get in touch! You can contact VerriBerri today on 01376 386 850, or click here<\/a> to reach us directly.<\/p>\n <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":" Whether you\u2019re starting a new business or…<\/p>\n","protected":false},"author":3,"featured_media":16409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n Whether you\u2019re starting a new business or attempting to bolster an existing one, good brand recognition is essential. This is something a brand recognition agency like VerriBerri can help with!<\/p>\n\n\n\n If your branding doesn\u2019t need to be designed from scratch, then a rebrand may be required to boost your image. From a branding perspective, an inability to translate a great product or message into something visual is incredibly frustrating. You don\u2019t want to haphazardly throw something together, without truly capturing the tone or essence of the company. This means a branding agency is your best option for successful brand recognition!<\/p>\n\n\n\n Our dedicated team here at VerriBerri have taken the time to explain the benefits of managing your branding externally.<\/p>\n\n\n\nSomething New<\/strong><\/h2>\n
![\"design\"](\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-09-at-15.09.53.png\")
<\/figure>\nWhat else?<\/strong><\/h2>\n
The Complete Package<\/strong><\/h2>\n
What more can you expect?<\/strong><\/h2>\n
![\"Branding](\"https:\/\/www.verriberri.co.uk\/wp-content\/uploads\/2019\/12\/Business-card-Sway-Commerce-1024x695.png\")
<\/figure>\nSeeing the Bigger Picture<\/strong><\/h2>\n
Contact Us<\/strong><\/h2>\n